f/w 2015 campaign: modernism in india

Le corbu & chandigarh 

behno draws inspiration from Le Corbusier’s interpretation of Chandigarh, India’s first city to embrace the modernist movement. Le Corbusier’s designs symbolize a new era where society was invited to reflect upon and optimize its resources by rediscovering traditional values and creation processes. Le Corbusier’s Chandigarh reimagined a traditional vibrant and dizzying Indian city to become more systematic, organized, and experimental. These very principles formulate the founding elements of behno’s approach towards its Fall/Winter 2015 collection- revisiting, reevaluating and reinventing traditional tailoring in order to create a modern, refined style. 

Fall/Winter 2015 stays true to tradition in its use of luxurious fabrics, ranging from Italian merino wool with Mongolian cashmere, silk organza and Indian cottons to classic English suiting and techy Japanese synthetic textiles. Menswear details validate the notions of authenticity and craftsmanship of garment construction. Abstract interpretations of Le Corbusier’s paintings are sprinkled throughout, interpreted as boxy wool coats with sculptural tailoring and later evolving into segmented knit jacquards, which uphold behno’s youthful sensibilities.

The Fall/Winter 2015 campaign was shot by Nicholas Turk with Valeria Dmitrienko.